Thursday, 28 January 2016

Copyrights and Trademarks - What are the Difference?



The difference between a trademark and a copyright is easy to remember by looking at the reason each exists. The purpose of a trademark is to protect the consumer. The purpose of a copyright is to protect the artist. Talk to solicitor Dublin for more legal advice.

What is a Trademark

A trademark is a source identifier; that is, a word, phrase, or symbol that indicates the source of goods or services. McDonald’s identifies the source of fast food. A red bulls-eye identifies Target, a source of retail services. The word “Budweiser” identifies the source of a certain beer brewed in Colorado.

Marking products with source identifiers protects consumers by saving them time and effort during shopping. Using a Budweiser beer drinker as an example, without the source identifier – the Budweiser brand – on the product, the beer drinker would have a tough time finding the beer he loves. In fact, he might have to taste-test every beer in the cooler before he recognizes it.

With trademarks, the beer drinker walks into the store, picks up a six-pack of Bud, and is out the door again in an efficient transaction. Trademarks protect consumers by making shopping more efficient.

Because trademark rights are tied to the degree with which the consumer associates the trademark with a product in the marketplace, trademark rights can cease to exist if a company stops using its trademark. As the trademark fades from the consumer’s memory, so the strength of the trademark fades in the eye of the law.

What is a Copyright


A copyright, on the other hand, is entirely different. A copyright is a protection granted by the government to prevent others from copying an author’s or artist’s expression of creativity, be it a book, a song, a sculpture, a film, a painting, etc.

The thinking behind the protection is the notion that if anyone can download a free copy of a popular new song, why would anyone ever pay for one? And if no one would ever pay for a copy of a song, why should a songwriter bother writing songs that the public would enjoy? And without music, where would humanity be?

With copyright protection, a songwriter can charge others a fee for a license to make a copy of the song, or for a license to play or perform the song. Thus copyright protection encourages participation in the arts and discourages “free riders” who would try to make ill gain off the hard work of someone else. The best known example of successful music licensing is iTunes, where music lovers willingly pay license fees to download millions of popular songs and videos.

Copyright protection lasts for the author’s lifetime plus seventy years. With this extended protection, a creator can pass her copyright on to two generations, more or less, of her heirs. Copyrights can be registered with the U.S. Copyright Office; however, the right exists without registration, and many copyrights are never registered. A copyright owner who wishes to sue for copyright infringement should register the copyright before filing suit, because the penalties for violating a registered copyright are greater than the penalties for filing one that is not registered.

Conclusion


In conclusion, trademarks and copyrights are both intellectual property, but that is where their similarities end. A trademark helps a consumer efficiently identify goods and services in the marketplace. A copyright helps discourage others from copying artistic works. Both are valuable protections that can be used to the benefit of their owners.

Wednesday, 27 January 2016

Key To Winning Business Awards

Are you a business owner? If so there is a good chance that you want to get some type of acknowledgement for your effort and time that is put into your business.

Getting recognition

It is important that you get your name out there as an authority in your industry. This way you can increase your chances of getting nominated for an award.

Self-nomination

There are also awards that companies can nominate themselves. This can be expensive.

Make the final push

If you are nominated for some kind of an award it is important to do what you can in order to get over the line and win.

Thursday, 21 January 2016

Interior Design Trends 2016

Interior design trends change all the time. The team at Y273 have conducted interviews with a number of people involved with building and supplying interiors.

Here is the feedback we got:

First from Builder Donegal who says that people are building moderately sized houses in order to make them easy to heat. As a result, this makes them more efficient and will help to reduce costs.

House
This is an interesting development for those in the interior design sector. There is a need for more petite furnishings to be created by the top designers.

We then looked at bathroom suites to see what were the latest trends in that line.
Again we found from talking to the team at McDaids, the leading bathroom supplier that in fact, they are seeing a lot of sales for the more compact suites.

In our conclusion, it is a fact that interior design trends in 2016 that the compact designs.


What is trending in January 2016?

According to Google trends here are the trending topics for January 2016

  • The Revenant Movie
  • The Oscars
  • Davos 2016 - The World Economic Forum
  • The NFL Playoffs
  • Star Wars
It goes to show, that Movies play a big part of what we are all interested in.

Monday, 18 January 2016

What are the best drones?

Drones have become extremely popular worldwide. One of the great things is that they are great for making videos.

Most drones have HD cameras but which ones are the best?

Here are the best brands that you can buy online.



1) DJI

2) Parrot

3) Hubsan


Investing in stocks online

What sector has been glamorized more in the past decade than the Internet sector? Here, you'll find both truly fabulous rewards and hair raising risks. For some serious rewards, you have to look no further than two current icons of the Internet: Google and Ebay.

Google began publicly trading its stock in August of 2004 at a price just below $100 per share. Currently, Google is trading around $565 per share; not a bad three year return! Take a look at Ebay. Ebay began trading in September of 1998 for $1.88 per share (not really, but that is the equivalent price when you take into account splits and dividends over the years) and is currently trading around $39 per share. That amounts to a nine year return of around 1,900%! There is more details on The Joe Economy personal finance blog.

Of course, there are risks. You might have invested in one of these three notable Internet flops:

1. Webvan: Online grocer who had a great idea, but failed to take into account that there really isn't a huge profit in grocery. They burned through hundreds of millions in investor's money and went out of business in two years.

2. Pets.com: Online pet store. You may remember the famous pets.com sock puppet. This company went out of business in two years. Customers didn't want to pay extra to ship often heavy pet supplies (i.e. bird seed, kitty litter) to their house when they could buy them at the local pet shop.

3. Flooz.com: This company lasted two years and failed attempting to create an online currency. It took $35 million of investor's money with it.

Here are five ways to keep away from the Floozes and find the Googles:

1. Avoid buying high and selling low. This tip works not only for Internet stocks, but also any type of investment. Typically, people follow a hot stock for months and then jump in, only to see the stock go down the next day. Panic ensues and the person sells only to see the stock rebound and perhaps go higher. Don't time the market; if you picked a strong stock you should be in it for the long term; don't pay attention to its day to day movements or you'll get spooked and sell too soon.

2. Invest in what you know. If you don't understand the company's business model, it will be extra risky for you to invest in that particular company. You need to understand the market, the strength of the competition and the strength of the company in question.

3. Consider traditional metrics, such as Earnings/Share (EPS), profit margin and P/E ratios, but, to get a clearer picture, compare them with competitor's numbers. For example, Ebay's EPS is currently .988 and its P/E is 37.2. Amazon.com's EPS is currently .73 and its P/E is 120. Now, as part of your analysis, you can determine that Ebay seems a bit undervalued compared with Amazon; investors are paying more for Amazon's lower earnings. But, there might be a good reason for Amazon's investor optimism, such as expansion into different countries, or offering different product lines (Amazon just opened an online music store).

4. Get geeky. Keep current with cutting edge technology because this drives Internet stocks. The next Google, Ebay, Amazon, Cisco, or Microsoft IS out there right now. If you can uncover disruptive (read: technology that will change everything when its adopted) technologies and invest in companies who are leaders in those technologies, you could stand to make huge future gains.

First post by Y273

Welcome to Y273



We are a tech, business and fashion website.

We have a wide range of publications on all the latest business, tech and fashion trends from around the world.

Y273 would love readers input and we will be delighted to talk to you on a wide range of products.